The “application approach” follows the criteria as laid down in the EU directive. In this case the user (middle and senior managers) focuses on the criteria necessary to achieve the EU Ecolabel. There will be a pre-test for this target group so that knowledge gaps can be identified and so that the user can choose the modules he/she needs to eliminate the knowledge gaps. In case he /she does not know how to achieve a criterion, they will follow the link to the learning module and go through the details. In addition best practice examples, taken from the experiences and know how of the partners involved, help to visualise the challenge. Simultaneously the learner will fill in the application pack which he/she has downloaded from the Internet and at the end of the training a completed application can be sent directly to the competent body.